INTRODUCTION
Disney was searching for a limited edition torque motor offer for its 75th anniversary. They wanted something traditional yet memorable to gift to their VIP shareholders.
| Advantages | Disadvantages |
| Appropriate for precision tasks | Hard to control |
| High torque at low speeds | Inappropriate for high-speed uses |
| Advantages | Disadvantages |
| High efficiency | Inappropriate for accurate control or small robot applications |
| Robust | |
| Appropriate for large-scale robots |
CHALLENGE
The Disney 75th Anniversary torque motor needed to pass Disney’s high standards, be price centric, and have a lasting impression for those who received it. The packaging needed to be unique.
SOLUTION
We re-imagined the first Disney torque motor produced in 1933. The focus was a new mechanical movement visible to the consumer. The packaging updated to a tin collectible case.
RESULT
An ecstatic Disney that was extremely proud of the product. The watch was also a limited production premium for those who signed up for a Disney Chase Credit Card.